this bar actually does more promo than any other venue in the city, which is just a very closed and insular place. what i've noticed is that the music scene in the city is driven virtually entirely by word of mouth, meaning that there isn't actually a music scene at all - there's merely a party scene. people just go to see their friends play, and bands don't seem to really aspire to get out of their groups of friends. the result is that most of the music is very bland (as it is written to please - that is, to conform) and nobody really seems to be interested in going anywhere with it.
what that means for a person like me, that strongly dislikes making friends and maintaining friendships, is that i don't get to many shows in town (and i'm happy that a more disjointed market like detroit is so close). it also means that the few shows that i do go to tend to be practically empty. i'm ok with that, actually - less people to be irritated by. but, the bands tend to be disappointed - and for good reason. if you're coming from anywhere in canada, and staying in the country, chances are you took a detour to get here.
about the only way out of this is if you know somebody in town and can get them to spread the show by word of mouth. flyers, posters, facebook events....they seem to be mostly useless, and to an extent they're even frowned upon as breaking out of the insularity and small town mindset. after all, if you put up a poster then somebody that you don't even know might show up. who wants that?
the bands were both aware of their predicament, and willing to make light of it, although - and this is the part that is always hard to hear - they actually seemed surprised by the low turnout. did they do any promo at all? i mean, i'm telling you it won't matter - but did they even do it? maybe, it should be written in some kind of a place somewhere that you can be pretty sure to be playing an empty bar in windsor unless you have some friends here, and to try to make some kind of arrangement before you bother.
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the first act was a little poppy for my tastes, but was also fairly dynamic in their stage show. they really needed a bigger crowd to feed off of, and a bigger stage to roam on. it wouldn't have converted me or anything, but it would at least be properly experiential. the reason phog can be great sometimes is precisely because it is so small, but you need to be the kind of band that excels in small spaces for that to make any sense.
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japanese girls made a bit more sense in the small space, and the set seemed to lack surprises - they did a good job running through some of the material on their last record and in previewing some material from the new one. there was unfortunately a gradient in terms of the material, with the newer material coming off as more of a generic, muscular kind of garage rock. the record is actually very strong, but it builds quite a bit on a good sense of melody (and a good sense of musicianship, too). both of those things seemed stripped out of the newer stuff. but, first impressions can often be misleading.
the show is definitely worth the $5 if you get the chance to see it.
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on the way out, i noticed that there was a band playing across the street. that venue (milk coffee shop) doesn't even publish show listings, at all, anywhere, so if you want to know what's going on there, you pretty much need to know somebody - which, again, i'm not willing to invest the energy into. but, as an aside, based on what i've seen playing there, it's not really worth the effort. it's a lot of local or regional stuff of mostly low quality.
nonetheless, this bar was actually full of people. there was a heavy blues band playing. no cover, apparently. why not stop for a beer?
see, it was apparent fairly quickly that almost everybody in the bar knew each other, and they were all friends of one of the bands or friend of friends of one of the bands. this is just how things are, here.
the blues band (the stroll) was done within seconds, and a pop punk band (harbour) came on within a few minutes. it was absolutely generic, but i stayed for the beer - and was treated to a guitarist walking across the room, clearly demonstrating that the guitar was not plugged in. oops? well, maybe not: nobody seemed to care.
here's the vlog for the day:
http://dghjdfsghkrdghdgja.appspot.com/categories/shows/2016/05/04.html
